full garment development services

How do I start a private label brand?

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If clothing design is your passion and calling, but you have encountered many problems that have diminished your enthusiasm for the topic, then you have found the right page.

This section here will see me providing answers to some of the more common problems and giving design tips based on my daily work with Baltic Intertex during the more than 20 years I have worked there, I will be writing about what me and my team have learned during the development of more than 19,000 samples.

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Designers – unleash your creativity

Over the years, Baltic Intertex has visited several different clothing fashion-oriented higher education institutions and hosted groups of students to whom we have spoken about our experiences as well as the mistakes we have done and the lessons we have learned. Thus, it did not seem strange to me when one day, the phone rang, and they wanted to get a tour of Baltic Intertex. The call ended with them saying that they are 4 novice designers from Finland who would like to discuss possible collaboration on designing samples. Since I could hear the words “novice designers”, I was able to quickly categorise those people as young graduates who are coming to get a sniff of the fashion industry and at best we will develop another pair of sweaters or T-shirts in co-operation with them. Making assumptions is a great enemy of ours, this time however, I did fall into that trap.

On the morning of the agreed day, I set out all the sample materials, the more interesting designs, and also total failures on my clothes rail – there I was, ready for the meeting. The doorbell rang and I walked up the stairs to meet our guests. I imagine watching the entrants with a very surprised face, because almost immediately there was a laughter of scream coming from the people standing on the stairs. It was immediately followed by the humorous comment of the “young designers” that I “probably was not expecting people deep in their middle age to start building their own brand”.

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I can safely say that the only missing piece to their business model was their clothing collection

The guests were a group of friends who had known each other for years and who had worked together on different projects. Despite the fact that worked in very different areas of life (architect, hotelier, sewing technologist), it is always possible to find interesting ways to work together, If people have a desire to do so.

These were people who had a good sense of fashion and who had their own customer segment, they had also thought of the marketing side of the brand. In other words, I can safely say that the only missing piece to their business model was their clothing collection. Because the products they had planned to sell were so diverse, it was not a problem for them that all the samples were developed and manufactured by the same company. In my view, this was more akin to mutually supportive synergy, everyone continued to provide advice to each other during meetings and comment on how to make the friend’s designs more attractive.

The willingness to cooperate is also characterized by the fact that they initially opened a joint store together, where each of them had their own display; this helped them to optimize the costs of launching a brand.

I will add, as a side note, that I have never before or since seen sketches of designs presented in such an interesting and detailed way as they were presented by the architect/designer Mr. Piyapong Kerdmoh!

This meeting certainly dispelled the myth of all designers being competitors. It is not so!

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My passion is to design clothes!

Based on the example above and my own experience, I am able to say that there are many ways to start your own brand. The designers coming to us are most commonly:

  • Designers who have special education and who have the theoretical body of knowledge feel confident enough to start their own design careers. They have a clear enough vision and ideas that they want to realize.
  • Creative people who have a very good sense of fashion and know which products they want to offer to customers. For the most part, this type of design has grown out of a long-time love for fashion and their own outstanding style of clothing. Munsun
  • The road to becoming a designer has started with the person’s favorite clothes. They want to create a similar garment, but with certain changes that would improve the functionality of the clothes and help fulfill more of the person’s wishes.
  • The brand has grown out from a product that the designer had not found on the market previously, but which a certain group of people is interested in. For example wtchout.
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It is never too late!

It is never too late! For example, the world-famous designer Vera Wang started her own clothing brand only at the age of 40!

Giorgio Armani began his career at the age of 41, having previously worked in the medical sphere.

I sincerely hope that these few examples are the right inspiration for anyone who is considering whether it is too late to follow their hobby or passion! No, it is not too late!

No matter how bumpy or direct your path to create your own brand, Baltic Intertex will contribute to bringing the best version of your vision to the market.

Besides product development, we are also able to help you with business model validation, coaching, and mentoring, I have the necessary consulting certificates to help you with that. Maybe you just need a little push to dare to take the decisive step and make your dream become a reality – to this end, you will need someone to start the whole process by asking their own questions or just listening to you!

Feel free to contact us – it is never too late!

We will be very happy if you think that this story could be of interest to your friends.

Ulvi
I have walked hand in hand with Baltic Intertex since the first day of its life, which is why I have so many great adventures or educational experiences to share with you.

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